She Wrote the Playbook.
Now the World Is Watching.
Ignition: The Art & Science of Strategy
Dr. Kathryn Ritchie
Drawing on over two decades of global experience, this is a practical roadmap to align teams, inspire innovation, and achieve lasting results. Tested by leaders across industries and continents. Built for anyone who is ready to stop pretending and start leading.
There are books about strategy. And then there are books that change how leaders think, act, and lead. Today, Dr. Kathryn Ritchie adds to the latter category with the launch of Ignition: The Art & Science of Strategy—a work two decades in the making, arriving at a moment when the world of leadership has perhaps never needed it more.
Today, Dr. Kathryn Ritchie launches Ignition: The Art & Science of Strategy—and Times Square is lit up to prove it. Here’s why this moment matters.
To mark the occasion, Dr. Ritchie’s name and work are lighting up one of the most iconic advertising spaces on earth: the billboards of Times Square, New York City. It is a fitting image for a book about igniting change—and for a leader who has spent her career doing exactly that.
“Too many leaders pretend everything is fine, even when change is desperately needed. Ignition shows you how to break that cycle.”
Times Square. The World Stage. Tonight.
The campaign coincides with a remarkable milestone in Dr. Ritchie’s career: the receipt of a performance award at the Founders 2 Conference in Las Vegas—a recognition of the sustained impact she has had on leaders, organizations, and industries across the globe. The award reflects what those who have worked with her have long known: that Kathryn Ritchie is not simply a strategist. She is a force of transformation.
